A report in Finnish video game magazine, Pelaaja, suggests that a new Alan Wake trailer will be shown on the 15th of October, coinciding with the launch of the Max Payne movie starring Mark Wahlberg and Mila Kunis, released two days later on the 17th. The trailer will premiere in Finnish cinema, Finnkino.

It's currently unknown whether or not this is exclusive to the cinema or if it'll be available on the web too, perhaps after a short exclusivity period.

Source: Pelaaja [via this Alan Wake Forums topic].